Restaurant Business Plan Template

Updated April 19, 2022

A restaurant business plan defines the concept, operational strategy, and business goals of a restaurant. The plan can serve as both a blueprint for day-to-day internal activities and a pitch for potential funding sources. Typically, a restaurant business plan should include:

  • Company information
    • Mission and vision
    • Location(s)
    • Legal structure
    • Hours of operation
  • Management structure and key personnel
  • Industry analysis and competitor research
  • Marketing strategy
  • Funding needs and financial projections

Maintaining an updated business plan benefits restaurants by formalizing the business identity, outlining a roadmap for the future, and keeping all interested parties aligned.