Updated January 09, 2023
A restaurant business plan defines the concept, operational strategy, and business goals of a restaurant. The plan can serve as both a blueprint for day-to-day internal activities and a pitch for potential funding sources. Typically, a restaurant business plan should include:
- Company information
- Mission and vision
- Location(s)
- Legal structure
- Hours of operation
- Management structure and key personnel
- Industry analysis and competitor research
- Marketing strategy
- Funding needs and financial projections
Maintaining an updated business plan benefits restaurants by formalizing the business identity, outlining a roadmap for the future, and keeping all interested parties aligned.