What is a PR Consultant?
A public relations consultant is a communications specialist whose goal is to project a positive image of the hiring organization or individual. They are a bridge between the business and the public, media, customers, and employees. They may be hired to advise an existing PR manager or to handle the PR directly. A good PR consultant will meet with a marketing team to organize events, advise promotional and marketing campaigns, and ensure the company’s image is consistent and positive. The consultant will also be responsible for communicating the public’s expectations and woes to the company to enable them to adapt accordingly.
How Much Does a PR Consultant Make?
A consultant’s wage will vary depending on their level of expertise, the size of the company they’re working with, and the field in which they’re operating. Generally speaking, a bachelor’s degree is expected of independent consultants as well as those operating out of PR firms. For this reason, they can charge a higher wage.