Lead Generation Agreement

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Updated April 21, 2022

A lead generation agreement is between a company and a provider that exchanges e-mails, telephone numbers, or other marketing data in exchange for payment. The leads produced by the provider are sold on a per lead basis and are not dependent on the company’s ability to convert into sales. The better the leads the higher the price a company is willing to pay.

For online marketing purposes, the most common type of lead is in the form of direct traffic that converts into e-mail signups and conversions for the company.

Exclusive Arrangement

A lead generation agreement is commonly an exclusive arrangement between the provider and the company. This means that the provider agrees not to sell the same data to the company’s competitors.