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Donation Request Letter

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Donation Request Letter

Updated August 27, 2023

A donation request letter is a written solicitation by a non-profit for money or in-kind contributions to potential donors. It acts as a request or appeal to request money to fund the operations and services of a charity.

Donation Receipt – After a donation is made, a receipt is commonly issued to the donor.

Table of Contents

Who Can Ask for Donations?

A group or organization may request and receive donations.

However, for the contribution to be tax-deductible for the donor, the organization receiving the donation must be tax-exempt under Section 501(c)(3) of the Internal Revenue Code.[1]

Tax-Exempt Organizations

Tax-exempt organizations typically operate exclusively for charitable, religious, educational, scientific, literary, or other specified purposes under Section 501(c)(3).

Samples[2]

  • Social welfare organizations and charities
  • Nonprofits related to the arts, education, or science
  • Churches, synagogues, or other religious entities
  • Medical research organizations
  • Public school district programs
  • Private family foundations
  • Museums, animal shelters, and more

Verify a Tax-Exempt Organization (IRS): https://apps.irs.gov/app/eos/

Types of Donations (4 types)

  1. Cash Donations
  2. In-Kind Donations
  3. Stocks & Securities
  4. Planned Gifts

1. Cash Donations

Monetary contributions are the most commonly sought-out form of donation. It can be a one-time gift, or supporters may commit to a recurring monthly, quarterly, or annual donation. For any donation over $250, the receiving organization must provide the donor with a written acknowledgment to submit to the IRS for a tax write-off.[3]

2. In-Kind Donations

In-kind donations are non-monetary contributions gifted to an organization, such as goods or services. Requested donations may include clothes, electronics, appliances, or other items in new or fair condition, depending on the type of organization. Bigger donations in this category may include cars, boats, jewelry, real estate, and other high-value items that the organization can use in its operations, auction off, or liquidate for cash.

A person may donate professional services the organization may otherwise have to pay for, such as web design, accounting, and legal services.

3. Stocks & Securities

Donating stocks or securities can be incentivized for better tax benefits, such as a larger tax deduction and not having to pay a capital gains tax for security with appreciated value.

4. Planned Gifts

Also known as “legacy gifts,” this is a type of gift that is arranged for the future. The donation is typically made through a will or trust when a donor dies.

What to Include (4 clauses)

  1. Facts About Organization
  2. Mission Statement
  3. Requested Donations
  4. Annual Report

1. Facts and Organization

At the start of the letter, it’s important to familiarize the donor with the organization. Include a brief history of when and where the organization was founded, what type of entity it is, and where it is based now. It can also be helpful to list some past accomplishments to establish credibility.

2. Mission Statement

An organization’s mission statement describes its values and purpose, such as:
  • What does it do? (primary function); and
  • Who does it primarily serve?

If the letter is to request donations for a particular campaign or event, be sure to provide the corresponding details. It’s helpful to inform the potential donor with information about exactly where their contribution will go and how it will be used.

3. Requested Donations

Donations can range from one-time or recurring cash contributions to household items, clothes, and more. Specify the exact types of donations the organization is requesting.It can be helpful to provide an incentive for the potential donor by providing additional information related to tax benefits.

4. Annual Reports

Including a copy of the organization’s annual report in the letter clarifies its budget, where the funding comes from, and how it’s spent. Sharing this information with a potential donor can establish credibility and assurance that their contribution will not be misused.

Sample

Download: PDF, MS Word, OpenDocument

DONATION REQUEST LETTER

[SENDER’S NAME]
[SENDER’S STREET ADDRESS]
[SENDER’S CITY, STATE, ZIP CODE]

Date: [DATE]

[RECIPIENT’S NAME]
[RECIPIENT’S STREET ADDRESS]
[RECIPIENT’S CITY, STATE, ZIP CODE]

RE: REQUEST FOR A DONATION

Dear [RECIPIENT’S NAME],

I am writing to you today regarding [ORGANIZATION’S NAME] and its mission of [MISSION STATEMENT]. I serve as its [TITLE/ROLE] and ask for your contribution today.

Since [YEAR], we have accomplished the following:

  • [ACCOMPLISHMENT #1]
  • [ACCOMPLISHMENT #2]
  • [ACCOMPLISHMENT #3]
  • [ACCOMPLISHMENT #4]
  • [ACCOMPLISHMENT #5]

We are inquiring with community members about [TYPES OF DONATIONS] donations to our mission. We will use the donations primarily for [PRIMARY USE OF DONATIONS].

With your help, we are one step closer to meeting our goals.

For more information or to donate to our cause, please get in touch with me directly at the contact information below or visit our website at [URL]. I am also happy to help you determine if your employer matches donations with our organization.

Thank you for your time and consideration,

_______________________________
Signature

[SENDER’S NAME]
[SENDER’S PHONE NUMBER]
[SENDER’S E-MAIL]

Sources

  1. IRS: Exemption Requirements – 501(c)(3) Organizations
  2. IRS: Exempt Organization Types
  3. IRS: Charitable Contributions – Written Acknowledgments