Updated June 05, 2023
A social media manager is responsible for developing and implementing the strategy of a company or brand across various social media platforms. Depending on the approach of the firm, the social media manager may work within a company’s advertising or marketing department, or may function independently. And depending on the size of the firm, a social media manager may be actively involved in day-to-day posting, or may take more of an oversight role.
Salary (Median Pay)
For public relations and fundraising managers:
- Salary: $118,430/yr
- Hourly: $56.94/hr
Source: Bureau of Labor Statistics
Duties and Responsibilities
- Research consumer preferences;
- Develop written and visual content;
- Monitor audience engagement;
- Respond to emerging trends;
- Analyze areas of possible controversy;
- Engineer response to criticism;
- Build network of influencers and affiliates; and
- Grow brand reach.
Qualifications
- Knowledge of main platforms;
- Ability to respond quickly;
- GoogleAnalytics certification;
- Passion for new formats and trends;
- Coding literacy; and
- Understanding of SEO principles.