eForms Logo

Social Media Manager Job Description Template | Sample

5.0 Stars | 7 Ratings
Downloads: 78

Updated September 24, 2024

A social media manager is responsible for developing and implementing a company's branding strategy across various social media platforms. Depending on the firm's approach, the social media manager may work within a company's advertising or marketing department or may function independently, as a contractor.

Salary (Median Pay)

For public relations and fundraising managers:[1]

  • Salary: $118,430/yr
  • Hourly: $56.94/hr

Duties and Responsibilities

  • Research consumer preferences;
  • Develop written and visual content;
  • Monitor audience engagement;
  • Respond to emerging trends;
  • Analyze areas of possible controversy;
  • Engineer response to criticism;
  • Build network of influencers and affiliates; and
  • Grow brand reach.

Qualifications

  • Knowledge of main platforms;
  • Ability to respond quickly;
  • GoogleAnalytics certification;
  • Passion for new formats and trends;
  • Coding literacy; and
  • Understanding of SEO principles.