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Chief Marketing Officer (CMO) Job Description Template | Sample

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Updated September 24, 2024

A chief marketing officer (CMO) manages a company's marketing, advertising and branding efforts across multiple platforms and divisions. The CMO is responsible for ensuring that the company is thought of positively by its customer base, and known to potential customers.

Salary (Median Pay)

For advertising, promotions and marketing managers:[1]

  • Salary: $141,490/yr
  • Hourly Rate: $68.03/hr

Duties and Responsibilities

  • Establish marketing objectives;
  • Plan advertising campaigns;
  • Identify and intuit relevant market trends;
  • Coordinate with other divisions within firm;
  • Develop contacts with media stakeholders;
  • Monitor budget and metrics;
  • Maintain brand awareness; and
  • Create policy reports for board of directors.

Qualifications

  • Degree in communications or business;
  • Certifications in analytics and SEO tools;
  • Knowledge of market research methods;
  • Combination of creativity and management skills;
  • Understanding of changing media landscape; and
  • Extensive marketing experience.

Sources

  1. Bureau of Labor Statistics