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Chief Marketing Officer (CMO) Job Description Template | Sample

Chief Marketing Officer (CMO) Job Description Template | Sample

Updated June 05, 2023

A chief marketing officer (CMO) is an employee that manages a company’s marketing, advertising and branding efforts across multiple platforms and divisions. The chief marketing officer is responsible for ensuring that the company is well thought of by its customer base, and known to potential customers. A chief marketing officer may oversee a team of employees, work with outside contractors, and periodically report to the firm’s board of directors.

Salary (Median Pay)

For advertising, promotions and marketing managers:

  • Salary: $141,490/yr
  • Hourly Rate: $68.03/hr

Source: Bureau of Labor Statistics

Duties and Responsibilities

  • Establish marketing objectives;
  • Plan advertising campaigns;
  • Identify and intuit relevant market trends;
  • Coordinate with other divisions within firm;
  • Develop contacts with media stakeholders;
  • Monitor budget and metrics;
  • Maintain brand awareness; and
  • Create policy reports for board of directors.

Qualifications

  • Degree in communications or business;
  • Certifications in analytics and SEO tools;
  • Knowledge of market research methods;
  • Combination of creativity and management skills;
  • Understanding of changing media landscape; and
  • Extensive marketing experience.