Updated December 21, 2022
An insurance referral agreement is between a company that sells insurance and an affiliate who is able to produce clients for a fee. The most common form of insurance referrals is through online marketing where users are tracked via cookies and custom links. An affiliate is commonly paid a combination of leads, in the form of online registrations, and if a referred user converts and purchases insurance then the affiliate is owed an additional fee.
A standard agreement will commonly allow the affiliate to collect a fee for any user referred to the insurance company within thirty (30) days of initially landing on the company’s website.