Salary (Median Pay)
For advertising, promotions, and marketing managers:[1]
- Salary: $141,490/yr
- Hourly Rate: $68.03/hr
For market research analysts:[2]
- Salary: $65,810/yr
- Hourly Rate: $31.64/hr
Duties and Responsibilities
- Collaborate with many departments including but not limited to advertising, creative, product development and design, and sales;
- Communicate with clients about brand guidelines, budgets, objectives, and schedules;
- Develop marketing and pricing strategies;
- Hire and train new marketing staff;
- Maintain the brand style at all times;
- Market research;
- Monitor marketing campaigns and make adjustments as needed;
- Monitor web and social media traffic;
- Negotiate advertising contracts;
- Participate in tracking project budgets;
- Plan and pitch new campaigns;
- Produce and edit content for print and web campaigns;
- Research previous company campaigns;
- Results analysis;
Qualifications
- Adaptability and creativity;
- Can maintain composure under pressure;
- Data analysis;
- Effective skill sets in active listening, critical thinking, organization, presenting, prioritization, problem-solving, public speaking, time management, and writing;
- Good interpersonal and communication skills;
- Higher education degree in a marketing-related discipline;
- Familiarity with content management systems, customer service relationship management software, database user interfaces, graphics imagery software, online reporting software, planning programs, web page analytics, and other relevant technologies.
- Familiarity with current marketing trends;
- Project management experience is a plus;
- Strong understanding of marketing industry best practices; and
- Team player.
Popular Marketing Positions
- Account Manager;
- Brand Manager;
- Business Development Specialist;
- Community Marketing Specialist;
- Content Marketing Specialist;
- Data Analyst;
- Digital Brand Specialist;
- Marketing Coordinator;
- Marketing Development Specialist;
- Marketing Generalist;
- Paid-Media Specialist;
- Promotions Specialist;
- Product Manager;
- SEO Specialist; and
- Social Media Specialist.