Updated November 15, 2023
A marketer is an individual that promotes the services, products, and/or brand identity produced by their organization. Marketers can either work directly for companies across most industries, or they can work for marketing agencies that contract their services out to private clients. They liaise directly with creative teams, marketing departments, and project managers to create campaigns that prove to clients why their company is worth their trust, time, and money. Marketers usually focus their attention on a target audience based on demographics provided by the company.
Salary (Median Pay)
For advertising, promotions, and marketing managers:
For market research analysts:
Duties and Responsibilities
Collaborate with many departments including but not limited to advertising, creative, product development and design, and sales;
- Communicate with clients about brand guidelines, budgets, objectives, and schedules;
- Develop marketing and pricing strategies;
- Hire and train new marketing staff;
- Maintain the brand style at all times;
- Market research;
- Monitor marketing campaigns and make adjustments as needed;
- Monitor web and social media traffic;
- Negotiate advertising contracts;
- Participate in tracking project budgets;
- Plan and pitch new campaigns;
- Produce and edit content for print and web campaigns;
- Research previous company campaigns;
- Results analysis;
Qualifications
- Adaptability and creativity;
- Can maintain composure under pressure;
- Data analysis;
- Effective skill sets in active listening, critical thinking, organization, presenting, prioritization, problem-solving, public speaking, time management, and writing;
- Good interpersonal and communication skills;
- Higher education degree in a marketing-related discipline;
- Familiarity with content management systems, customer service relationship management software, database user interfaces, graphics imagery software, online reporting software, planning programs, web page analytics, and other relevant technologies.
- Familiarity with current marketing trends;
- Project management experience is a plus;
- Strong understanding of marketing industry best practices; and
- Team player.
Popular Marketing Positions
- Account Manager;
- Brand Manager;
- Business Development Specialist;
- Community Marketing Specialist;
- Content Marketing Specialist;
- Data Analyst;
- Digital Brand Specialist;
- Marketing Coordinator;
- Marketing Development Specialist;
- Marketing Generalist;
- Paid-Media Specialist;
- Promotions Specialist;
- Product Manager;
- SEO Specialist; and
- Social Media Specialist.